Beartooth Labs

Services · Build

Websites and web development.

New sites, rebuilds, and the functionality behind them — built for aviation businesses that need a website to do actual work, not just exist.

The starting point

What is this website supposed to do?

Before layout or colors, we work out the jobs the site has to perform. For most aviation businesses there are only a few, and they're concrete.

  • Explain what you do, precisely

    A visitor should know within seconds whether you train, fuel, fly, sell, or fix — and whether you do it for their aircraft, at their airport, in their timeframe.

  • Establish that you can be trusted

    Aviation customers are handing over an aircraft, a student, or a trip. Certifications, capabilities, aircraft supported, and real photographs do more here than adjectives.

  • Make the next step obvious

    Call, email, request a quote, book a discovery flight, schedule maintenance, get directions to the field. One clear action per page, reachable in a tap.

  • Work on a phone, away from a desk

    A meaningful share of aviation traffic is someone standing on a ramp or sitting in an FBO lounge. Tap targets, phone links, and fast loading are functional requirements, not polish.

  • Be findable in the first place

    Structure, markup, and speed are decided during the build. Retrofitting them later costs more and works less well. See search and discoverability.

What we build

Sites, and the systems around them.

  1. 01

    New websites and rebuilds

    A complete website, designed and built from scratch or rebuilt from an existing one. Includes information architecture, page structure, content organization, responsive design, and the technical foundation underneath.

    If you have existing content worth keeping, we keep it — and preserve the URLs that already earn you traffic rather than silently discarding them.

  2. 02

    Landing pages

    Focused single pages for one program, offer, or campaign — a discovery flight promotion, a new maintenance capability, a specific training course — with tracking that actually tells you whether it worked.

  3. 03

    Forms and lead generation

    Quote requests, maintenance requests, charter inquiries, training sign-ups, and contact forms. Built with accessible labels and error handling, spam protection that doesn't punish real customers, reliable delivery, and conversion tracking on confirmed submissions rather than button clicks.

  4. 04

    Scheduling and booking integrations

    Connecting the site to whatever you already use for scheduling — flight training software, booking tools, or a calendar — so customers can act without a phone call and you aren't maintaining two sources of truth.

  5. 05

    Listings and inventory

    Fleet pages, aircraft-for-sale inventory, rental aircraft, and service catalogs — structured so they're easy for you to update, easy for customers to filter, and readable by search engines as individual items rather than one undifferentiated page.

  6. 06

    CRM and third-party integrations

    Sending enquiries where your team already works, connecting analytics and advertising tools correctly, pulling in external data where it's genuinely useful, and wiring up the APIs between the website and the rest of your systems.

  7. 07

    Custom web applications

    When a standard website isn't enough — a tool your staff or customers use, a data-driven feature, an internal utility, or functionality specific to how you operate. This is software development, and it's where an engineering background matters more than a design template.

How we build

Sites are built as fast, semantic, server-rendered HTML. That isn't nostalgia — it's the shortest path to a page that loads quickly on a weak connection, works for assistive technology, can be crawled without executing JavaScript, and is still maintainable years later.

We add complexity only where it earns its place. A flight school website does not need a JavaScript framework to list its training programs, and every kilobyte it avoids is a page that renders faster on a phone in a hangar.

You own everything. Code, content, domain, and accounts stay yours, and we document how it works so you're never trapped with us.

Built in as standard

  • Semantic HTML with a correct heading structure and landmarks
  • WCAG 2.2 AA as the accessibility target, including keyboard use and focus states
  • Responsive images at correct dimensions, with lazy loading below the fold
  • Core Web Vitals treated as a budget, not an afterthought
  • Accurate structured data that matches what's visible on the page
  • Clean, stable URLs and permanent redirects for anything that moves
  • Analytics configured around meaningful events, not vanity metrics
  • Reduced-motion support and sensible defaults for real devices

Related

What usually comes next

  • Search and discoverability

    Making sure the site you just built is found, understood, and correctly represented across Google and AI search.

  • Website management

    Keeping the site current, monitored, and improving after launch instead of letting it slowly go stale.

  • Work

    Aviation sites we've built, what each one had to do, and the technical decisions behind them.

Start a project

Need a website built or rebuilt?

Tell us about your operation and what the site needs to do. We'll tell you what we'd build and what it would take.

Start a Project Email us directly