Beartooth Labs

Services

Websites, search visibility, and ongoing support.

Three kinds of work for aviation businesses: building a web presence, improving one that already exists, and taking care of it over time. You can hire us for one of them or all three.

01 · Build

Websites and web development

A new site, a rebuild of an old one, or the functionality that sits behind it.

Most aviation websites are trying to do a handful of concrete jobs: explain what the business does, prove it can be trusted with an aircraft or a student, and make it easy to call, request a quote, book, or find the field. We design around those jobs rather than around a template.

Everything is built as fast, server-rendered HTML with a clear structure, so it works on a phone at an airport, loads on a weak connection, and can be read correctly by search engines and AI systems.

Websites and web development in detail

Typical work

  • New websites
  • Website redesigns
  • Landing pages
  • Contact and quote forms
  • Scheduling and booking integrations
  • CRM and third-party integrations
  • Fleet and inventory listings
  • Custom web applications

02 · Improve

Search and discoverability

Work on a site you already own, aimed at the specific reasons it isn't performing.

"We're not showing up on Google" is usually five different problems wearing the same coat: the page isn't indexed, the site doesn't clearly say what the business does or where it operates, competitors have stronger signals, the Business Profile is incomplete, or the site is too slow and broken for anyone to rank it.

We find out which one is actually yours, fix it in order of impact, and show you the measurement behind each recommendation. Where an outcome can't be promised — such as inclusion in an AI assistant's answer — we say so plainly.

Search and discoverability in detail

Typical work

  • Technical SEO
  • Local SEO
  • Indexing and crawl troubleshooting
  • Structured data
  • Entity and business information clarity
  • AI search readiness
  • Content structure
  • Core Web Vitals and performance
  • Accessibility
  • Conversion improvements
  • Analytics and conversion tracking
  • Technical audits

03 · Manage

Website management

Ongoing responsibility for the site, so it doesn't quietly decay after launch.

Websites break slowly. Dependencies go out of date, a form stops delivering, hours change, an integration's API shifts, images pile up and the site gets heavier, and analytics stops recording the thing you cared about. Usually nobody notices until a customer mentions it.

Management means someone is responsible for that. We keep the site current, watch the things worth watching, fix what breaks, and keep making it better rather than letting it sit still.

Website management in detail

Typical work

  • Content updates
  • Software and dependency updates
  • Uptime and error monitoring
  • Technical troubleshooting
  • Performance maintenance
  • Search visibility maintenance
  • Analytics and tracking upkeep
  • Hosting-related support
  • Ongoing improvements

Not sure which you need

Start with a review.

If you know something is wrong but not what, the Aviation Website & Search Review is a paid technical review of your existing site and search visibility. You get prioritized findings and a recommended order of work — and it's yours to act on with us, with your own web person, or on your own.

About the review Ask a question

Process

How a project runs.

The same four steps whether you need a new website or improvements to the one you have.

  1. 01

    Understand

    We learn how your operation works, who your customers are, what they need to do on your site, and what's currently in the way. For an existing site, this is where the specific problems get identified.

  2. 02

    Plan

    You get a scope in priority order — what we're doing, why it matters, what it costs, and what we're deliberately leaving out. Nothing starts until it makes sense to you.

  3. 03

    Build

    We build the site or make the improvements. Search, performance, and accessibility are part of the work rather than a later phase, and you can see progress as it happens.

  4. 04

    Support

    We keep the site updated, monitored, and improving — or hand it over cleanly and documented. There's no lock-in either way.

Start a project

Tell us what you're trying to fix.

A new site, a site that isn't working, or one you'd rather not think about again. We'll tell you honestly whether we're the right fit.

Start a Project See how we work with aviation