Beartooth Labs

Beartooth Labs · Missoula, Montana

Web services for aviation.

We build, improve, and manage websites for flight schools, FBOs, charter operators, aircraft service companies, airports, and other aviation businesses.

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  • What we do

    Build, improve, and manage websites

  • Who we work with

    Aviation businesses and organizations

  • Based in

    Missoula, Montana

  • Working across

    The United States

What we do

Three ways to work with us.

Hire us to build your website, to improve the one you already have, or to take care of it after launch. Most customers end up doing all three.

  1. 01

    Build

    New websites and rebuilds — plus the functionality around them: contact and quote forms, scheduling and booking integrations, aircraft or fleet listings, CRM connections, and custom web applications where a standard site isn't enough.

    Websites and development

  2. 02

    Improve

    Work on a site you already own. Technical SEO and local search, Google and AI search visibility, structured data, page speed and Core Web Vitals, accessibility, content structure, analytics, and fixing the specific reasons a site isn't performing.

    Search and discoverability

  3. 03

    Manage

    Ongoing responsibility for the website after it launches — content updates, software and dependency updates, monitoring, troubleshooting, performance and search maintenance, and continued improvements as the business changes.

    Website management

Aviation focus

We work with aviation businesses.

Aviation customers arrive with specific questions — can I train here, do you have fuel, will you work on my aircraft, how do I request a quote. A website's job is to answer those questions quickly, on a phone, often from an airport.

How we work with each of these

Recent work

Sites we've built for aviation.

  • Red Lodge Airport (KRED)

    A public-use airport site serving pilots and the Red Lodge community — live weather, field and runway information, a printable pilot brief, services, rates and forms, and airport events.

  • A.I.R. Services LLC

    An avionics, inspection, maintenance, and flight-instruction shop in southeastern Utah, with clear service and certification information and a consultation request flow.

  • Omega Aviation LLC

    A mobile aircraft maintenance operation based in Provo, Utah, built around fast contact for AOG situations and a clear picture of its multi-state service area.

See the work in detail

Why Beartooth Labs

Technical depth, and one person to talk to.

  • You work with the engineer

    Tyler Ewald founded Beartooth Labs and does the technical work. There is no account manager relaying your question to someone you never meet.

  • Search is handled during the build

    Crawlability, page structure, structured data, and performance are decisions made while a site is being built — not a project bolted on six months after launch.

  • Fast, accessible, maintainable

    Sites are built to load quickly on a phone with a weak signal, to work for people using a keyboard or screen reader, and to still be editable in three years.

  • The systems around the website

    Forms, scheduling, CRM connections, listings, and custom functionality — the parts of a web presence that connect to how the business actually runs.

  • Recommendations you can check

    Every recommendation comes with the reason behind it and, where possible, the measurement that supports it. You should be able to verify our work.

  • Support after launch

    Launch is the start of the site's life. We stay responsible for updates, monitoring, and improvements for the customers who want that.

Search visibility

A good aviation website should do more than look good. It should help customers find you.

A student pilot comparing flight schools, an owner looking for a shop that works on their aircraft type, a pilot checking fuel before a stop — most of them start with a search. Whether you appear in that search is decided by technical details.

What we build in from the start

  • Server-rendered HTML that search engines can crawl and read without running JavaScript
  • Clean URLs, one clear heading structure per page, and internal links that describe where they go
  • Accurate structured data describing the organization, its services, and its location
  • Consistent entity information — the same business name, location, and services everywhere
  • Local search signals for businesses tied to a specific airport or region
  • Pages that answer the questions customers actually ask, in plain language
  • Fast loading and stable layout, measured against Core Web Vitals

Where we stay measured

AI-powered search is a real part of how people research, and the same fundamentals — crawlable content, clear structure, accurate structured data, unambiguous entity information — are what let any machine read a site correctly.

What we will not tell you is that a particular tag guarantees a ranking, an AI Overview, or a recommendation from ChatGPT. No one controls those systems, and anyone promising a specific outcome is guessing. We do the work that demonstrably helps, we measure what can be measured, and we tell you which is which.

How we approach search

Process

How a project runs.

The same four steps whether you need a new website or improvements to the one you have.

  1. 01

    Understand

    We learn how your operation actually works, who your customers are, what they need to do on your site, and what is currently getting in the way. If you have an existing site, this is where we find the specific problems.

  2. 02

    Plan

    You get a clear scope in priority order — what we're doing, why it matters, and what it costs. Nothing starts until the plan makes sense to you.

  3. 03

    Build

    We build the site or make the improvements, with search, performance, and accessibility handled as part of the work rather than as a later phase. You see progress as it happens.

  4. 04

    Support

    After launch we can keep the site updated, monitored, and improving. Or we hand it over cleanly, documented, with no lock-in.

Start a project

Your website should be working as hard as the rest of your operation.

Tell us what you need — a new site, help with the one you have, or someone to take it off your hands. We'll tell you honestly whether we're the right fit.

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