Built in Missoula, for the businesses around us.

What we do

Before anyone calls, books, or walks through a door, they search — on Google, on Maps, and increasingly by asking AI assistants like ChatGPT and Gemini. Whether a business shows up in those results is largely decided by technical details most owners never see: how the website renders for crawlers, whether structured data describes the business accurately, how fast pages load, whether listings and profiles agree with each other, and whether search engines can index the right pages at all.

That's the layer Beartooth Labs works in. We audit a business's presence to find the technical problems holding it back, fix the highest-impact issues — markup, metadata, performance, content structure, Google Business Profile, indexing — and monitor the site as search platforms, AI tools, and the business itself change. In practice that starts with a free discoverability check, deepens into a Discoverability Roadmap, and continues through implementation.

We work mostly with local and independent businesses — the hotels, outfitters, contractors, restaurants, and professional services a community runs on. We're based in Missoula and built for Montana businesses first, though we work with businesses anywhere.

Why the company exists

Beartooth Labs was founded for one reason: too many good local businesses are invisible online, and the people searching for them end up somewhere else. It used to be enough to have a website and a Google listing. Today your customers move between Google Search, Google Maps, AI assistants, review sites, and social platforms before they ever contact you — and every one of those places is either working for your business or against it.

Most owners don't have time to keep up with that, and most agencies respond with jargon, long contracts, and reports nobody reads.

An engineering approach, not a marketing one

Beartooth Labs is not a marketing agency. We don't sell ad campaigns, branding packages, or social media management. We work like engineers: gather the evidence, diagnose the specific technical causes, fix them in order of impact, and verify the result. Findings are explained in plain language, and every recommendation comes with the reason behind it — facts before invoices, priorities instead of lists.

We also practice what we recommend. This website is built the way we build for clients: fast, accessible, structured so search engines and AI systems can understand it, and honest about what we offer and what it costs.

Who's behind it

How we work

• Plain language. If a finding can't be explained simply, it isn't finished.
• Facts before invoices. The free check comes first, so you never buy blind.
• Priorities, not lists. You'll always know the one most important thing to do next.
• Your roadmap is yours. Implement it with us, with your own web person, or on your own.
• Local first. We're based in Missoula and built for Montana businesses, though we work with businesses anywhere.

The name

Beartooth Labs operates legally as Beartooth Labs Software LLC, based in Missoula, Montana. A few other companies share a similar name: Beartooth Labs is not affiliated with the similarly named company that manufactures mesh-radio communication devices.