A discoverability roadmap is a complete, factual analysis of how your business appears everywhere customers search — Google, Maps, AI tools, and your website — turned into a prioritized plan of what to fix first. It answers two questions most owners can't answer today: where am I losing customers I never see, and what's the most valuable fix?

How it's different from an "SEO audit"

If you've ever received a 40-page SEO audit, you know the problem: a wall of automated findings, scored in jargon, with no sense of what matters. Three differences set a roadmap apart:

  • It covers everywhere customers search — not just your website's technical health, but Google Maps, AI assistants, reviews, and directories, because that's where local decisions actually happen.
  • It includes competitor context. Findings mean little in isolation. Knowing you have 40 reviews only matters once you know the businesses outranking you have 200 recent ones.
  • It's prioritized. Every recommendation is ranked by impact and effort. You always know the single most valuable thing to do next — and what can wait.

What's inside ours

Beartooth Labs' Discoverability Roadmap ($895) includes:

  • A discoverability scorecard — a clear score for each area of your presence, so progress is measurable later.
  • Google Search and Maps findings — rankings, profile health, and what's holding you back in the map pack.
  • AI-search findings — whether ChatGPT, Gemini, and AI-powered search can find, understand, and recommend you, and what they currently say.
  • Website findings — speed, mobile experience, content gaps, and technical signals.
  • Competitor context — who's winning your searches and specifically why.
  • Prioritized recommendations and an action plan — ranked, sequenced, and written in plain language.
  • A personal walkthrough — we go through every finding together until it all makes sense.

Who it's for (and not for)

A roadmap makes sense when something real is at stake: you're losing work to competitors who show up first, you're about to invest in a new website or marketing and want to spend in the right order, or your growth has plateaued and you don't know why. It's probably unnecessary if you're at capacity from referrals alone, or if a quick look would answer your question — which is what our free check is for.

Do you have to hire us afterward?

No. The roadmap is written so any competent web professional can execute it — it's a plan, not a sales funnel. Some clients implement it themselves, some hand it to their existing web person, and some ask us to do the work. The plan is yours either way.

Where to start

Not with the roadmap. Start with the free check: it shows where you stand, and if a roadmap would genuinely pay for itself, the findings will make that obvious. The check shows where you stand. The roadmap shows what to do next.